According to a post on the Official Google Blog Google has fully implemented their new indexing system named Caffeine.  What does that mean to all of us poor small scale website designers?  I’m not sure it’s going to be good for many of us.

To start, we build a site for a client and upload it.  Most of the time these are small businesses working hard to make ends meet.  They want a website or a makeover of their existing site to help them generate more business.  The new Google finds it quickly and indexes it fast so the client will be thrilled when his new site ranks high in the search results.

Then, the trouble begins.  The happy client doesn’t have anything else to add to his site and the designer can’t be an expert on everything so he can’t add anything new either.  Google is meanwhile indexing other pages with newer content and the once happy website owner is seeing his site’s ranking dropping.  Sales maybe dropping off or calls and emails have stopped coming in and now the client is questioning our SEO experience and starting to wonder if he made a mistake trusting us to build business for them.  What are we going to do now they ask?

Well, lately I have been suggesting a WordPress blog for them.  It’s easy to update and sometimes they can do it themselves if they want.  But to satisfy the craving for fresh content that Google Caffeine seems to have they’ll have a hard job.  A lot are pressed for time working; short-handed at their business trying to make a living.  Now, with Google Caffeine at work, they’ll have to update their website or blog and update their status on Facebook while tweeting on Twitter.

What’s a small business owner to do?  The same thing I’m doing right now.  Writing aimlessly, trying to use all the right words so that when Googlebot crawls this post it will be indexed as new and move my site up in page rank.  I hope this works.